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Erin Vasquez, founder of Midnight Scribbles, photographed at her Brooklyn studio desk at night.
Erin Vasquez — Founder & Senior Writer. Brooklyn, October 2024.

Founder · Established 2019

Erin started this studio because the best work she'd done in advertising was the work nobody at the agency had time to write.

For eleven years she was a senior copywriter at Wieden+Kennedy, where she led the longform voice work on Nike, Levi's and a quiet run of independent film campaigns that still circulate on the brand-strategy internet. She left in 2018 with one client, a Rolodex, and a growing suspicion that the most interesting briefs — the ones founders wrote at midnight and were too embarrassed to send to a junior — were being abandoned by an industry that had optimised itself for volume.

Midnight Scribbles opened in a Greenpoint walk-up in March 2019 with a single rule: every brief would be written by a senior, and the studio would never take more work than its writers could carry. Six years later the rule has not bent. The studio has shipped 184 engagements, holds a 92% renewal rate across the past 36 months, and was named Best Boutique Copy Studio, North America by the Content Council Awards in both 2023 and 2024.

Erin's writing has been referenced in The Drum, Copyblogger, and Ann Handley's Newsletter (4.2M subscribers). She has led the launch or rebrand copy for Beacon Analytics (acquired by Zendesk in 2023), Trellis AI's $40M Series B, Loomwave, and Helio Coffee. She still takes a personal brief on every engagement the studio accepts — the first email you receive will come from her.

— E.V., writing from the Greenpoint desk

Reserve Your Diagnostic

90 minutes · no charge · handled personally by Erin.

The Six Humans Behind the Work

A quiet directory of senior writers and the researchers who keep us honest.

No junior staffing. Ever. Every brief — including yours — is written by one of the four names below, with one of the two research associates doing the competitive listening that makes the writing land.

  1. 01

    Erin Vasquez

    Founder & Senior Writer · Brooklyn

    Eleven years at Wieden+Kennedy before founding the studio in 2019. Leads launch manifestos, category-of-one positioning, and the first-read on every diagnostic.

    Wieden+Kennedy · The Drum · Copyblogger · Ann Handley

  2. 02

    Marcus Hiddleston

    Senior Writer · Brooklyn

    Former editorial director at a category-defining DTC wellness brand. Owns the homepage, lifecycle email, and product launch work; allergic to the word "synergy."

    Former editorial dir., DTC · 13 years

  3. 03

    Inês Carvalho

    Senior Writer · Lisbon (since 2022)

    Spent nine years writing for European fashion houses and B2B SaaS in equal measure. Leads the brand-voice systems work and the bilingual (EN / PT) engagements.

    BBDO Portugal · DDB Berlin · 9 years

  4. 04

    Daniel Okafor

    Senior Writer · Brooklyn

    Came up as a features writer before pivoting to brand. Owns the longform case-study and founder-letter work; will rewrite your about page until it actually says something.

    The Atlantic · Pitchfork · 12 years

  5. 05

    Priya Raman

    Research Associate · Brooklyn

    Spent four years on the brand-strategy team at a global insights firm. Runs the competitive voice audits, customer interview synthesis, and tone-of-voice lexicons that arrive before a single line of copy.

    Brand strategy, insights consultancy · 6 years

  6. 06

    Tomás Almeida

    Research Associate · Lisbon (since 2022)

    Linguist by training, brand researcher by trade. Maintains the studio's library of voice references across categories and leads the cross-market listening for any client shipping into Europe.

    MA, Applied Linguistics · 5 years

A note on the cap

Nine clients per quarter. Not because we like the optics — because the math stops working past nine.

A senior writer can carry maybe two and a half brand voices at a time, in our experience, before the cadence of the work starts to feel like work. Past that, you begin to delegate — first a draft, then a pass, then the whole first round to a junior who has the same name on the deck. We have watched studios we admire grow past the number where their senior writers still knew every client's product line cold, and we have watched the renewal curve bend at exactly that moment.

So we don't grow past it. The studio accepts a maximum of nine active client engagements per quarter. When the ninth brief is in the studio, the tenth goes on a wait list, regardless of how interesting it is. That cap is the reason our writers still answer their own email, the reason our median homepage turnaround is nine business days, and the reason the 92% of clients who have renewed with us across the past 36 months did so without a sales call.

If you are reading this in November 2025, the booking window for Q1 2026 opens on the 15th. There are typically two or three slots left by mid-quarter. That is the whole scarcity story — we would rather tell you the truth about our calendar than run an ad about it.

Established 2019 — Brooklyn / Lisbon

Two studios, one cap, and the rooms that have noticed the work.

We keep our footprint small on purpose — one studio in Greenpoint, one in the Marvila district of Lisbon, both staffed with senior writers who answer their own email. Press mentions and awards live below as prose, not as a scrolling logo wall.

Brooklyn · Headquarters

68 Greenpoint Avenue, Suite 4B

The original studio, opened March 2019. A fourth-floor walk-up above a Polish bakery, with a long shared table, a single printer that mostly works, and the room where Erin still does the first read on every brief.

Lisbon · Outpost since 2022

Rua do Açúcar, Marvila

Opened in 2022 to give our European clients a same-time-zone writer and to give Inês and Tomás a place to keep the voice-reference library. The studio still shares the Greenpoint cap — Lisbon work counts against the same nine-client quarterly ceiling.

Press & Awards · 2023 – 2025

The rooms that have noticed.

Erin's writing has been referenced in The Drum, Copyblogger, and Ann Handley's Newsletter (4.2M subscribers). The studio won Best Boutique Copy Studio, North America at the Content Council Awards in both 2023 and 2024 — the only studio to take the category in back-to-back years. We'd rather you read the work than the trophy.

By the Numbers

Four numbers that do the trust work a logo strip usually does.

  1. 184 Engagements shipped since founding in 2019, including launch, rebrand, and voice-system work for Series A–C operators and DTC brands.
  2. 92% Client renewal rate across the past 36 months — measured across 60+ tech brands and 40+ DTC operators.
  3. 9d Median business-day turnaround on a standard homepage package — versus the four-to-six-week industry standard.
  4. 38% Average measured demo-rate lift on homepage rewrites within 60 days, across 47 A/B tests run between 2022 and 2024.

Operating FAQ

How the studio actually runs, in plain prose.

The questions a Series A–C founder or Head of Marketing tends to ask on a Tuesday morning, before they're ready to book a diagnostic.

Q1.What does a typical engagement look like — and what does it cost?

Most engagements begin with a 90-minute diagnostic (no charge, handled personally by Erin) and resolve into one of three packages: a single-asset rewrite (homepage, about, or launch email — median turnaround nine business days), a brand-voice system (tone-of-voice lexicon, voice principles, and three flagship pieces), or a quarterly retainer for a brand in active growth mode. Pricing is shared on the diagnostic call, never as a public rate card.

Q2.Who actually writes my copy — Erin, a senior, or a junior?

A senior. Always. Of the four writers in the studio, your brief is written by exactly one — the one whose voice and category experience fits your work best — and reviewed by a second senior before it ever reaches you. Research associates Priya and Tomás do the competitive listening and customer-interview work that informs the writing, but they do not draft in your voice. We have never delegated a final draft to a junior and we do not plan to start.

Q3.How does the nine-clients-per-quarter cap affect my timeline?

Honestly. If you reach out when the studio is at nine active engagements, your brief joins a short wait list rather than being shoehorned into an overloaded calendar. In practice this means booking windows open quarterly — Q1 2026 opens November 15, 2025 — and tend to fill within two to three weeks. The median nine-day turnaround on a homepage package is the cap working for you, not against you: it is the reason a senior still has the headspace to handle your brief at full attention.

Q4.How do renewals work if we want to keep going after the first engagement?

The 92% of clients who have renewed with us across the past 36 months generally do one of two things. The first group moves from a single-asset rewrite into a brand-voice system, which becomes the operating manual their in-house team uses after we step back. The second group stays on a quiet quarterly retainer — one flagship piece, one diagnostic touchpoint, and the option to brief additional work without re-onboarding. Either way, there is no auto-renewal contract; the relationship continues because you keep finding it useful, and it ends cleanly when it doesn't.

If those answers land — the diagnostic is the natural next step.

Reserve Your Diagnostic

90 minutes · no charge · handled personally by Erin.